The first thing you need to do with your new Google My Business account is to log into the Google Account that you want to be associated with your business. Then go to google.com/business, and select “Start today.” From there the easiest thing you can do is start filling out the very basic information. This includes only your name and location but doesn’t require you to fill out a lot of preset questions about your organization or product inventory.
At the end of filling out your business information, you will be asked to verify your information on Google. You do not have to do this, but you should, and here’s why: Google is the most popular search engine in the world. By having your business listed with them, there is a much higher chance that an online surfer will come across your site.
Also, according to Google, verifying your business helps Google determine that your business information is accurate and that only you the business owner, or manager has access to it. This is very impactful for SEO. Once you verify your business, you now are seen as more legitimate in the eyes of Google, and Google will favor your website over a competitor does not have a verified business.